Durable.co: A Game-Changer in AI-Driven Real Estate Branding
Durable.co is an AI-powered website builder that creates a complete business website—including branding, copy, and contact forms—in under 30 seconds. Originally designed for freelancers, it’s now an essential tool for Realtors who want to establish a fast, professional, and lead-ready online presence—without coding or expensive developers.
How Easy Is It to Use?
➡️ No tech skills required
➡️ Drag-and-drop editing
➡️ Built-in tools for contact forms, booking, and lead capture
➡️ Update text, photos, and sections in minutes—no developer needed
How Much Does It Cost?
Starts at $15/month (billed annually)
14-day free trial
Compare that to $1,000–$5,000 for a custom site + monthly fees
How NVAR Members Can Use Durable.co
Create Niche-Focused Microsites
✔️ Military relocations
✔️ Downsizing seniors
✔️ Divorce and life transitions
✔️ First-time buyer resources
✔️ Generate voiceovers in different languages to reach diverse buyers
Brand New Agents Quickly
✔️ AI-written bios and service pages
✔️ Personalized branding in 30 minutes or less
Experiment with Campaigns
✔️ “Free Home Valuation” pages
✔️Buyer guides by neighborhood
✔️Open house or event RSVP sites
Optimize Time & Cost
✔️Save thousands vs. custom site development
✔️ No need to wait on designers
✔️Focus time on clients, not code
How Does It Change the Game for Realtors?
✅ Instant Personal Branding
Launch niche-specific sites fast: luxury, VA buyers, first-time buyers, downsizers, etc.
Write bios, service pages, and calls-to-action using AI
✅ Speed-to-Market Advantage
Create and edit sites or landing pages in real time for new listings, events, or campaigns
✅ AI-Powered Differentiation
Automatically generate industry-relevant content and structure optimized for lead generation
✅ Signals a Broader Shift
Clients expect digital-savvy agents. Durable helps you stay ahead with a modern, professional online brand
Lead Capture and Follow-Up with Durable.co
✅ Option 1: Use Built-In Contact Forms
Pre-built sections in most templates
Customize headlines, fields, and CTA buttons
Auto-routes leads to your email
✅ Option 2: Use Lead Magnets
Add sections like “Download My Free Seller Checklist”
Link buttons to forms (Google Forms, Jotform) or direct email prompts
Follow up with automated delivery
✅ Appointment Booking
Integrate Calendly, Acuity, or Google Calendar
Use built-in booking options where available
🔐 Bonus Tip:
Connect your site to a free CRM (like HubSpot or Follow Up Boss) to start nurturing new leads immediately.
How NVAR Staff Can Support Members
Curate AI Toolkits & Trainings
✔️ Workshops on Durable.co, ChatGPT, Jasper, Descript, etc.
✔️Real estate-specific use cases and demos
Launch a “Digital First Website” Initiative
✔️ Help new agents go live with a website in under an hour using Durable
✔️ Offer scheduled “Office Hours” for personalized setup help and troubleshooting
✔️ Include Durable site links in NVAR agent directories or spotlight campaigns
Build NVAR-Branded Mini Site Kits
✔️ Offer pre-written, plug-and-play content
⚫️ Military relocation pages
⚫️ First-time buyer funnels
⚫️ Downsizing senior landing pages
✔️Include NVAR-approved visuals, copy, and compliance language
Website Bootcamp Series
✔️ Host multi-week cohorts where agents launch, refine, and market their sites
✔️ Include guest sessions from top-producing agents using Durable
✔️Offer optional design audits with feedback from peers or staff
Position Durable as a Bridge to Branding
✔️ Partner with local designers or brand strategists to show how Durable sites can evolve into full personal brands
✔️ Help agents align their Durable presence with social media and listing materials
NVAR Digital Launchpad
✔️ Feature new Durable-built member websites on NVAR’s social media and email blasts
✔️ Create a monthly “Digital Launch Spotlight” for visibility and networking
Local SEO Education & Support
✔️ Teach agents how to optimize Durable sites for Google search
✔️ Include topics like meta descriptions, linking Google Business profiles, and local keyword research
FAQs for Agents
Q: Can I use it for SEO?
Yes—customizable headlines, keywords, and meta descriptions included.
Q: Is it customizable enough for real estate?
Yes—embed videos, add listings, brand it fully, and create strong CTAs.
Q: Will it impress luxury clients?
Yes—with clean layouts, custom branding, and high-res media, it looks polished and professional.
Q: Can I use this with my brokerage site?
Absolutely—it complements your brokerage site by giving you more flexibility and lead-gen potential.
Q: Can I link it to my CRM or email tool?
Yes—use built-in integrations or connect via Zapier.