SmartZip – Predict Listings Before They Happen
SmartZip is a predictive analytics and AI-powered lead generation platform designed specifically for Realtors. It uses big data and proprietary algorithms to identify which homeowners in a neighborhood are most likely to sell—before they even raise their hand. It’s one of the most advanced seller-targeting tools in the industry.
How Easy Is It to Use?
➡️ SmartZip handles targeting, mailing, and analytics for you.
➡️ Choose your farm area, and they identify the top 20% most likely to sell
➡️ Includes direct mail campaigns, postcards, CRM integrations, and real-time alerts
➡️ No need for cold calling, door knocking, or creating your own marketing materials
How Much Does It Cost?
Starts around $500/month for the basic package
Pricing varies based on features, area size, and custom add-ons
You only pay for the services you choose to use
Offers great ROI for agents looking to scale quickly without managing their own outreach
How NVAR Members Can Use SmartZip
Establish a Farming Strategy Without Cold Outreach.
✔️ SmartZip identifies the highest-probability sellers in your chosen zip code
✔️ Great for agents who don’t enjoy door-knocking or calling FSBOs
Leverage Smart Data to Build Authority
✔️ Use predictive analytics to show you're the expert who “knew it before the market did”
✔️ Share insights in listing presentations to boost your credibility
Manage & Convert Leads with Less Effort
✔️ Receive seller leads with contact details and behavior history
✔️ Use SmartZip’s CRM or connect to your own system to streamline follow-up
Grow Fast as a New Agent
✔️Skip the learning curve of traditional prospecting
✔️ Use SmartZip to generate listings while you focus on client service and negotiation
How Does It Change the Game for Realtors?
✅ No Marketing Experience Needed
SmartZip does all the work—marketing, targeting, and data analysis.
✅ Hyper-Targeted Farming
Focus on the homeowners most likely to sell—no more guesswork.
✅ Time & Resource Efficiency
Skip the hours spent on postcards, scripts, or spreadsheets. Let AI handle the heavy lifting.
✅ Market Trends & Pricing Strategy Insights
Use their predictive data to price listings more competitively or plan outreach campaigns.
✅ Streamlined Lead Management
Integrated CRM and real-time alerts help you follow up faster and smarter.
Lead Capture and Follow-Up with SmartZip
✅ Real-Time Alerts
Get notified immediately when a likely seller takes action—like visiting a home valuation page or responding to mail.
✅ Integrated CRM Tools
Track leads, automate email sequences, and log calls—all inside SmartZip or connected to your favorite CRM.
✅ Done-for-You Marketing
SmartZip creates and sends postcards, newsletters, and drip campaigns with no effort on your part.
✅ Data-Rich Profiles
Each lead includes homeowner contact info, home value estimates, and predicted sales timeline.
How NVAR Staff Can Support Members
Introduce in Trainings and Onboarding.
✔️Mention SmartZip in new member resources or “Farming 101” sessions.
✔️Create a “lead generation toolkit” for new agents, including SmartZip
Promote via Newsletters & Emails
✔️ Share member success stories using SmartZip.
✔️Highlight it as a high-tech farming alternative
Host SmartZip at NVAR
✔️ Invite SmartZip reps to speak at events or workshops
✔️ Offer live demos to help members understand the return on investment
Create SmartZip-Friendly Materials.
✔️ Distribute comparison guides for lead gen tools
✔️ Create checklists for farming with or without SmartZip support
FAQs for Agents
Q: How does SmartZip know who’s most likely to sell?
It uses big data, proprietary AI algorithms, and behavioral analytics to identify selling signals—before the homeowner lists.
Q: Is it worth the cost?
Yes—if just one listing closes, it often covers the monthly cost for several months. Especially powerful in competitive markets.
Q: Can I still use it if I already have a CRM?
Yes—SmartZip integrates with major CRMs so your leads flow directly into your system.
Q: Is it just for sellers?
Primarily, but you can also get homeowner engagement tools and insight that helps you build relationships over time.
Q: Can I customize the marketing materials?
Yes—SmartZip offers customization options for your branding, messaging, and campaign cadence.