HeyGen: AI-Driven Video Creation for Real Estate Branding
HeyGen is an AI-powered video generation platform that enables users to create professional-quality videos using AI avatars and text-to-speech (TTS) technology—no cameras, filming, or editing required. It’s ideal for Realtors who want to produce listing videos, client explainers, or market updates at scale, with speed and polish.
How Easy Is It to Use?
➡️ Type a script, choose an avatar, and generate a video in minutes
➡️ Drag-and-drop interface with templates for marketing, onboarding, and social
➡️ Supports multilingual output and auto-translation
➡️ No video or editing experience needed
How Much Does It Cost?
Free plan available with watermarked videos and limited usage
Paid plans unlock longer videos, more avatars, custom branding, and HD downloads
Pricing is scalable for individuals, teams, or brokerages
How NVAR Members Can Use HeyGen
Create Branded Listing Videos
✔️ Add avatars to narrate listings, tours, or home features
✔️ Generate voiceovers in different languages to reach diverse buyers
Automate Buyer/Seller Education
✔️ Build reusable video libraries for FAQs, financing tips, or process explanations
✔️ Free up time from repeated conversations
Manage & Convert Leads with Less Effort
✔️ Receive seller leads with contact details and behavior history
✔️ Use SmartZip’s CRM or connect to your own system to streamline follow-up
Expand Reach with Multilingual Videos
✔️Instantly translate scripts into 70+ languages and 175 dialects
✔️ Perfect for agents working with international or multilingual families
Elevate Your Social Media Game
✔️Share polished avatar videos to Instagram, YouTube, LinkedIn, or email
✔️ Stand out with video content your competitors can’t match
Market Yourself Consistently
✔️Use custom avatars for listing intros, testimonials, client updates, and reels
✔️ Reinforce your brand even when you’re not in front of the camera
How Does It Change the Game for Realtors?
✅ Democratizes Content Creation
Agents can produce high-quality video content without production teams or expensive tools.
✅ Faster Client Communication
Create and share listing walkthroughs, explainer videos, or market updates in minutes.
✅ Multilingual Engagement
Reach a broader, more diverse audience—critical in the DMV region.
✅ Brand Consistency at Scale
Build custom avatars and templates for consistent branding across all communications.
✅ Meets Modern Consumer Expectations
Digital-first clients expect fast, engaging video content—HeyGen delivers without the time burden.
Lead Capture and Follow-Up with HeyGen
✅ Lead Magnet Videos
Create “Free Home Valuation” or “What’s My Home Worth?” avatar videos paired with landing pages
✅ Email Marketing Campaigns
Embed AI videos in newsletters to keep content fresh and engaging
✅ Onboarding Videos
Welcome buyers or sellers with automated explainer videos
Add calls-to-action like “Book a Call” or “Schedule Your Tour”
✅ CRM + Zapier Integration
Trigger follow-up sequences automatically when leads view or interact with a video
How NVAR Staff Can Support Members
Education & Training
✔️Host workshops on HeyGen and other video tools like Canva Video and Descript
✔️Provide real estate-focused tutorials, cheat sheets, and sample scripts
Content Library & Templates
✔️
Curate editable video templates for:
⚫️ Just listed / Just sold
⚫️ VA loan explainer
⚫️“What to expect when buying” series
✔️Include compliance notes and disclosures
Tech Test Labs
✔️ Create a hands-on video lab in the Realtor® Hub
✔️ Allow members to try HeyGen, Synthesia, and other tools side-by-side
Ethics & Policy Guidance
✔️ Provide training on fair housing and marketing ethics using AI-generated likenesses
✔️ Share guidelines on branding, disclaimers, and copyright
Showcase & Incentivize Innovation
✔️ Feature member-created AI videos in NVAR newsletters and social
✔️ Offer awards, contests, and recognition for standout digital content
FAQs for Agents
Q: Do I need to be on camera?
No—use AI avatars to narrate your message. You can even create an avatar from your own photo or video.
Q: Can I make videos in other languages?
Yes—HeyGen supports 70+ languages and automatically voices your script in a natural tone.
Q: Is it good for luxury marketing?
Yes—with the right branding and visuals, it offers a clean, high-end video feel that stands out.
Q: Is it social media friendly?
Absolutely—download, embed, or share directly to Instagram, YouTube, or LinkedIn.
Q: Can I use this with other tools?
Yes—HeyGen integrates with Canva, HubSpot, Zapier, and more.